Japan Fashion Week Organization ~ Preview Fall Winter 2010

Japan Fashion Week Organization ~ Preview Fall Winter 2010

The idea of this US preview in New York, is to introduce & strengthen Tokyo’s function as a hub for fashion & business. In addition JFW in Tokyo strengthens ties between the “creativity” of designers, “craftsmanship” of manufacturers and “trading” of the apparel & retail industry. JFW in Tokyo 3rd intent is to strengthen emerging designers, while working to heighten the appeal of the city of Tokyo.

Suzanne Day, buyer & stylist, with renowned taste in apparel selection & I attended the event. The venue at 82 Mercer, was perfect for featuring 8 Japan based designers, including Aptform, Chaolu Lab, Miko Sakabe, Naoshi Sawayanagi, The Dress & Co., Tiny Dinosaur & YU.

We loved & appreciated all the designers for their vision & convictions. So I will just highlight a couple.


Aptform by Michail Gkinis
The fusion of Greece & Japan creates a unique design aesthetic that is inspired by traditional design techniques. Simple & original design paired with refined sensibility. The marriage of materials such as ultra soft leather with wrinkled boiled wool. Each silhouette has purpose, but feels relaxed. Contemporary & comfortable simultaneously.


Tiny Dinosaur by Naomi Yamamoto
The focus was “shade” & “harmony” which can actually be seen in the clothing, aiming to create a sort of chemistry between the clothes & the wearer. Naomi Yamamoto mixes a complex blend of “contradiction” or “crash” between elements & pieces to highlight the contrast while complimenting the over all design.

This experience of this event has put Japan Fashion Week in Tokyo on my list, and I look forward to attending in the near future. #NYFW #JFW