BCBGMAXAZRIA Spring|Summer 2010


This was my very first live Mercedes-Benz Fashion Week runway presentation.

The lights dim, the beat thumps, the DJ spins “Dime Store Diamond” Spotlights up and the first model hits the runway. It was ELECTRIC.


BCBGMAXAZRIA Spring|Summer 2010 was of course very BCBG, body conscious, draped, rouched & sheer. I found the use of the brightly colored digitized print extremely playful, especially when mixed with a coordinating “jewel tone” colors.

My largest dislike were the “cut outs” & pattern quilting. They were jarring. The other design issue is the draping on the hips. If one doesn’t have hips then it is great because it gives one the curve. But if one has curves, either the hips will fill in the drapes or the drapes will ride up and bunch at the hip.

However the final gowns I thought to be more subdued and elegant. While in black or white with sequence peaking out from under the draping layer or “splattered” over top.

These will be a big splash for the 17 to 26 year old crowd like it or not.